I enjoy the process of writing. All of it, the initial drafts, the editing, the rewrites, the inevitable changes to fill plot holes or square away the anachronisms that will creep into the story arc.
I love writing, marketing, not so much.
Go to Amazon and put in my name, “Rick Fontes,” and you will see that my subject matter is all over the map, innocent of any genre loyalty. This approach to writing is said to be the worst possible for someone wanting to build a steady reader base but for me it is the most interesting way to pursue the craft. If you are channeling your inner cowboy at the moment then write a western, if you are fighting the Cold War then tell Ian Fleming to move over.
I know nothing about marketing, a fact evidenced by my sales figures. I have also learned that many companies professing to market for you share in my lack of knowledge on the subject. Since publishing my first book in 2011 I have donated a considerable amount of money following different marketing ploys. I would have used the word “spent” had there been any concrete results from the outlay but “donate” seems the more proper term.
I have a friend who wrote and published a book, then set out to properly market that one book. I won’t go into the details but in the final analysis she had spent something in the neighborhood of $10,000 in the effort. While she gave away quite a few copies of the book, to my knowledge she sold only one, the copy that I bought from Amazon and then posted its single review. The book is no longer available.
Although I can offer no marketing advice apart from suggesting that you ask yourself the question that is the title of this post, I would like to share another view of the subject of marketing in the form of a post I read recently:
And in closing, enjoy a musical take on the subject, one that shares the title of this blog post:
Thanks for visiting and keep your dream alive.